如何在 BigQuery 中构建热门转换路径

Question

我在Google Analytics中构建像"Top Conversion Paths"这样的raport时遇到了问题。任何想法如何创建它？

我发现这样的东西，但它不起作用(https://lastclick.city/top-conversion-paths-in-ga-and-bigquery.html(：

SELECT
    REGEXP_REPLACE(touchpointPath, 'Conversion >.*', 'Conversion') as touchpointPath, COUNT(touchpointPath) AS TOP
FROM (SELECT
    GROUP_CONCAT(touchpoint,' > ') AS touchpointPath
FROM (SELECT
    *
FROM (SELECT
    fullVisitorId,
    'Conversion' AS touchpoint,
    (visitStartTime+hits.time) AS timestamp
FROM
    TABLE_DATE_RANGE([pro-tracker-id.ga_sessions_], TIMESTAMP('2018-10-01'), TIMESTAMP('2018-10-05'))
WHERE
    hits.eventInfo.eventAction="Email Submission success")
    ,
    (SELECT
    fullVisitorId,
    CONCAT(trafficSource.source,'/',trafficSource.medium) AS touchpoint,
    (visitStartTime+hits.time) AS timestamp
FROM
    TABLE_DATE_RANGE([pro-tracker-id.ga_sessions_], TIMESTAMP('2018-10-01'), TIMESTAMP('2018-10-05'))
WHERE
    hits.hitNumber=1)
ORDER BY
    timestamp)
GROUP BY
    fullVisitorId
HAVING
    touchpointPath LIKE '%Conversion%')
GROUP BY
    touchpointPath
ORDER BY
    TOP DESC

Answer 1

它不起作用，因为您必须根据需要修改查询。

需要更改此行以匹配您的特定事件操作：

    hits.eventInfo.eventAction="YOUR EVENT ACTION HERE")

表引用和日期也需要更改：

TABLE_DATE_RANGE([pro-tracker-id.ga_sessions_], TIMESTAMP('2018-10-01'), TIMESTAMP('2018-10-05'))

Answer 2

共享文章引用了有关获取有关 BigQuery Legacy SQL 中扁平函数的信息的链接。

据我所知，新的 BigQuery UI 中的查询默认作为标准 SQL 运行;但是，您可以通过在 Web UI、REST API 调用或使用云客户端库时为查询添加前缀来设置 SQL 变体。